Men and Masculinity in Men’s Stylish Lifestyle Magazine
Keywords:
men's lifestyle magazine, masculinity, masculine identity
Abstract
This paper discusses qualitative findings from a series of focus group discussions with six adult Malaysian men, aged 24-34, on the representation of men and masculinity in Men's Folio, a stylish lifestyle men's magazine. It highlights the extent to which the language used in the magazine's editorial content and advertisements that feature musculature images, fashion and style, and feminized grooming products and practices that have diversed impacts on the respondents' notions of a modern male identity.Downloads
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References
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Willemson, T. M. (1988). Widening the gender gap: Teenage magazines for girls and boys. Retrieved February 12, 2005, from http://www.findarticles.com/p/articles/mi_m2294/is_n9-10_v38/ai_20914094
Zoonen, L. V. (1995). Gender, representation, and the media. In J. Downing, A. Mohamadi, & A. Sreberny-Mohamadi (Eds.), Questioning the media: A critical introduction (pp. 311-328). CA: Sage.
Braithwaite, B. (2002). Magazines: The bulging bookstalls. In A. Briggs, & P. Cobley (Eds.), The media: An introduction (pp. 104-120). Essex: Pearson Education.
Collier, R. (1993). The new man: Fact or fad? Retrieved May 6, 2005, from http://www.achillesheel.freeuk.com/article14_9.html.
Fejes, F. J. (1992). Masculinity as fact: A review of empirical mass communication research on masculinity. In S. Craig (Ed.), Men, masculinity and the media (pp. 9-22). United States of America: Sage Publications.
Gauntlett, D. (2002). Media, gender and identity: An introduction. London: Routledge. [CrossRef]
Gilbert, P. (1993). (Sub)versions: Using sexist language practices to explore critical literacy. Australian Journal of Language and Literacy. 16(4), 323-32.
Giles, D. (2003). Media psychology. Mahwah, New Jersey: Lawrence Erlbaum Associates.
Hanke, R. (1992). Redesigning men: Hegemonic masculinity in transition. In S. Craig (Ed.), Men, masculinity and the media (pp. 185 -198). United States of America: Sage Publications.
Jackson, P., Stevenson, N., & Brooks, K. (2001). Making sense of men’s magazines. Polity Press: Cambridge.
Khoo, R. (2006, September). Refined lad’s mags. The Star. Retrieved September 30, 2006, from http://thestar.com.my/lifestyle/story.asp?file=/2006/9/5/lifeliving/15015884&sec=lifeliving
Kimmel, M. S., Hearn, J., & Connell, R. W. (Eds.). (2005). Handbook of studies on men and masculinities. United States of America: Sage Publications.
Livingstone, S. (2003). Making sense of television: The psychology of audience interpretation. In D. Giles (Ed.), Media psychology. Mahwah, New Jersey: Lawrence Erlbaum Associates.
Lonely Planet (2007). Retrieved January 20, 2007 from www.loneyplanet.com/worldguide/destination/asia/singapore/essential? a=media
Maynard, M. L. (1995). Interpretation and identification of gendered selves: Analyzing gender-specific addressivity in Japanese advertising text. Language and Communication, 15, 149-163. [CrossRef]
Mckay, J., Mikosza, J., & Hutchins, B. (2005). Gentleman, the lunchbox has landed: Representations of masculinities and men’s bodies in the popular media. In M. S. Kimmel, J. Hearn, & R.W. Connell (Eds.), Handbook of studies on men and masculinities (pp. 270-288). United States of America: Sage Publications. [CrossRef]
Meijer, I. C., & van Zoonen, L. (2002). From Britney Spears to Erasmus: women, men and representation. In A. Briggs, & P. Cobley (Eds.), The media: An introduction. Essex: Pearson Education.
Mullac, A. & Lundell, T. L. (1994). Effects of gender-linked language differences in adults written discourse: Multivariate texts of language effects. Language and Communication, 14, 299-309. [CrossRef]
Patton, M. P. (1990). Qualitative evaluation and research methods: A systematic approach. London: Sage.
Renzetti, C. M., & Curran, D. J. (1989). Women, men and society. United States of America: Ally & Bacon.
Shamsul, A. B., & Fauzi, M. (2006). Making sense of Malay sexuality: An exploration. Sari, 24, 59-72.
Taga, F. (2005). East Asian masculinities. In M. S. Kimmel, J. Hearn, & R. W. Connell (Eds.), Handbook of studies on men and masculinities (pp.129-140). United States of America: Sage Publications. [CrossRef]
Vigorito, A. J. and Curry, T. J. (1998). Marketing masculinity: Gender identity and popular magazines. Retrieved February 12, 2005, from http://www.findarticles.com/p/articles/mi_m2294/is_n1-2_v39/ai_21136466
West, C., & Zimmerman, D. H. (2000). Doing gender. In M. S. Kimmel (Ed.), The gendered society reader (pp. 131 - 149). New York and Oxford: Oxford University Press.
White, & Gillet (1994). In A. J. Vigorito, & T. J. Curry. Marketing masculinity: Gender identity and popular magazines. Retrieved February 12, 2005, from http://www.findarticles.com/p/articles/mi_m2294/is_n1_v39/ai_21136466
Willemson, T. M. (1988). Widening the gender gap: Teenage magazines for girls and boys. Retrieved February 12, 2005, from http://www.findarticles.com/p/articles/mi_m2294/is_n9-10_v38/ai_20914094
Zoonen, L. V. (1995). Gender, representation, and the media. In J. Downing, A. Mohamadi, & A. Sreberny-Mohamadi (Eds.), Questioning the media: A critical introduction (pp. 311-328). CA: Sage.
Published
2009-01-19
How to Cite
Jerome, C. (2009). Men and Masculinity in Men’s Stylish Lifestyle Magazine. K@ta, 10(2), 113-128. https://doi.org/https://doi.org/10.9744/kata.10.2.113-128
Section
Articles
This work is licensed under a Creative Commons Attribution License
