k@ta: A Biannual Publication on the Study of Languange and Literature

Narratives of Male Struggle Against Patriarchy in Select Filipino Literary Works

Jhec Aldrei Canibel — 2024-12-20

This study offers a more nuanced understanding of the impacts of patriarchy by exploring its complexities and effects beyond commonly held beliefs about gender roles. Using an inductive thematic analysis grounded in Braun and Clarke's framework, five Filipino literary works were examined to identify themes related to male struggles within a patriarchal society. The analysis revealed that men who fail to conform to patriarchal norms of masculinity find themselves at odds with the rigid standards of hegemonic masculinity. Their struggles against conformity and the limitations patriarchy imposes extend far beyond personal lives, gradually affecting society at large. These findings suggest that it is imperative for individuals of all genders to unite in collective efforts to dismantle a system that disproportionately privileges only those men narrowly defined as "true." Ultimately, such a system disadvantages those who fail to meet patriarchal standards of masculinity.

Dignity in The Remains of the Day from the Lens of Ontology, Ethics, and Liberalism

Sareh Khosravi — 2024-12-20

This study examines the concept of dignity in Kazuo Ishiguro’s The Remains of the Day, contrasting the universal, ontological notion of inherent dignity with the limited, class-based view held by the protagonist, Mr. Stevens. The study argues that Stevens' narrow understanding of dignity, rooted in his service to his employer (a Nazi sympathizer), leads him to engage in immoral actions. This analysis draws on Kant's focus on good will as the basis of moral behaviour, proposing that although Stevens demonstrates a significant sense of duty and follows rules closely, he lacks the essential moral consciousness necessary for genuinely ethical conduct. The protagonist’s actions, though ethically sound within his specific social context, are ultimately driven by a desire to maintain a rigid, hierarchical order. The research also analyzes Stevens' actions through the lens of John Rawls' liberalism, which emphasizes the influence of social institutions on individual values. The study concludes that Stevens' flawed definition of dignity serves as a tool to justify his service and evade personal responsibility. His reliance on a narrow notion of dignity allows him to rationalize his actions, even as they contradict a broader understanding of morality and human worth.

Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis

Asyipa Nursani — 2024-12-20

Today, LinkedIn is a business-focused social media platform widely preferred for professional networking. The discourse produced in a LinkedIn profile summary can significantly enhance one's personal branding. This study examines the personal branding strategies embedded in the move structure of LinkedIn profile summaries. A genre analysis approach elaborated with the components of personal branding, provides insights into the creation of an effective profile summary. The results of this study show that the self-strength component is a mandatory element in a profile summary. Strengths can be highlighted by presenting experience, skills, educational background, and position. Additionally, there are optional components that can further enhance personal branding, such as presenting achievements, goals, and unique qualities. These findings serve as a reference for LinkedIn users in developing a stronger personal brand through the creation of an effective and efficient profile summary.

Agentive and Independent Older Female Adult in Strong Woman Gang Nam-Soon: Going Against Prevalent Gendered Ageism in K-Dramas

Yuliyanto Chandra — 2024-12-20

This article explores the representation of an older female adult (OFA) in the Korean drama Strong Woman Gang Nam-Soon. While scholarship on OFA has revealed their lack of positive representation—resulting in multifarious detriments—literature on OFA in K-drama is considerably scanty. Hence, this article employs content analysis, focusing on one of the protagonists, Gil Jung-Gan. Additionally, to enrich the discussion, industrial analysis was also carried out. The critical discussion focuses on three major aspects: 1) the feminist perspective influencing the K-drama industry, 2) principles of agentive and powerful OFA character, and 3) beauty and successful aging discourse. This article argues that the positive representation of Gil Jung-Gan is the manifestation of the progressive movement and influence of local and global feminism, which can be traced through the fulfillment of the majority of the principles. Additionally, the series incorporates successful aging discourse to represent Gil Jung-Gan as an agentive and non-traditional OFA, which is achieved mainly by physical appearance and social engagement.

Revealing the Utilization of Pragma-dialectics and Fallacies in BongBong Marcos Supporters' Facebook Argumentations

Cyra Godessa Largado — 2024-12-20

In this modern era, most transactions occur online, including the management of disputes. However, argumentation in the context of social media is rarely articulated in detail. Intuitively, people may recognize flaws in argumentation but may not be entirely certain about them. Hence, this research evaluates the reasonableness and effectiveness of online argumentation, particularly among Bongbong Marcos' supporters, as significant opposition exists due to his 2022 Philippine presidential candidacy. One example analyzed is De La Salle University's written unity statement posted on their Facebook page. Discourse analysis was employed to examine the data. Results show that Bongbong Marcos' supporters in the argumentative activity are not strategic in constructing their standpoint, as they distort critical discussion stages and commit fallacious arguments, failing to attain crucial stages of the evaluation process. Thus, Bongbong Marcos' supporters are not strategic in their arguments.

Reclaiming the Narrative: A Critical Discourse Analysis of Donald Trump's 2024 Super Tuesday Campaign Speech

Tito Dimas Atmawijaya — 2024-12-20

This study critically analyzes Donald Trump's 2024 campaign speech using Fairclough's Critical Discourse Analysis (CDA) framework to explore how his rhetorical strategies construct power relations and reinforce ideological divisions. By examining key rhetorical devices such as pronouns, metaphors, hyperbole, and Repetition, the study reveals how Trump's language fosters a collective identity among his supporters, positioning them as defenders of "true" American values. The analysis also demonstrates how Trump employs a problem-solution structure to portray himself as the sole solution to issues like immigration, economic instability, and national security. The study further contextualizes Trump's rhetoric within broader discursive practices, showing how the speech resonates with populist themes of institutional distrust and nationalism. By drawing on socio-cultural trends such as the rise of populism and media fragmentation, Trump effectively mobilizes his base while deepening ideological divides. The "us versus them" narrative, a hallmark of populist discourse, is examined in light of Fairclough's and van Dijk's theories, highlighting the role of language in shaping social realities and power dynamics. Through this analysis, the research aims to shed light on the broader implications of political discourse in maintaining and challenging power structures within a divided society.

Front Matter (Cover, Editorial, Table of Content)

Jurnal k@ta — 2024-06-19

Thick Translation: A Conversation on Translating Indonesian Fiction

Michael Nieto Garcia — 2024-06-19

This conversation on translation theory and practice with Michael Nieto Garcia and a mixed group of State University of New York (SUNY) students took place on 29 October 2019 at the Potsdam campus in New York State. The talk/interview was conducted by the invitation of Professor Richard M. Henry for his Literature and Translation Studies course (LITR520), and it was supported by the Dorf Yes fund at SUNY Potsdam. Some additions were made to the interview transcript to provide explanatory context and to articulate key points. A concluding thoughts section was added to summarize some translation takeaways.

Translation Criticism: Implementation of Houseâ€™s TQA Model on â€œSweet Hour of Prayerâ€ into Indonesian

Simon Ntamwana — 2024-06-19

The article examined the quality of the translation of the hymn â€œSweet Hour of Prayerâ€ (1845) into the Indonesian lyric â€œInilah Jam Ku Berdoaâ€. The study used a qualitative method with an inductive orientation. The primary data were collected from the American Seventh-day Adventist Hymnal (1985) and the Indonesian hymnal Lagu Sion (2013). The secondary data were obtained from books and articles about Translation Quality Assessment (TQA), systemic functional linguistics, and SDA hymnody. Houseâ€™s TQA model was implemented by assessing overt and covert translation errors and by analyzing the profiles of the source and target texts. It was found that the textual profile and function of the target text (TT) do not match those of the source text (ST). Furthermore, it was discovered that the translation of â€œSweet Hour of Prayerâ€ from English to Indonesian was not adequate in quality due to manipulations that reduced the lyric to a covert version.

An Acoustic Study on English Vowels Produced by Indonesian Speakers: Exploring Determining Factors and Contact Situations

Ferdinan Okki Kurniawan — 2024-06-19

Compared to English varieties spoken in the inner circle (e.g., Australian English and New Zealand English), the English variety spoken in Indonesia, especially in acoustic phonetics, is still understudied. Using the Praat computer program, this acoustic study investigates the English vowel production of fifteen Indonesian females and males. The formants (F1 and F2) of their English vowel in words heed /hid/, hid /hÉªd/, head /hÉ›d/, had /Ã¦/, hod /hÉ‘d/, hawed /hÉ”d/, hood /hÊŠd/, whoâ€™d /hud/, hud /hÊŒd/, and heard /hÉd/ are measured and then compared with the vowels produced by American English speakers. Regardless of the speakersâ€™ gender and English skill levels, the vowels [Ã¦] and [É‘] show the most significant differences between Indonesian and American English speakers. The difference in this study is conditioned more by linguistic factors, i.e., phonetics and phonemics, than by non-linguistic factors, i.e., gender and English skill level. The findings of this study offer a discussion of how acoustic evidence resulting from language education may shed light on possible language contact situations.

Deictic Expressions in the First SONAs of Rodrigo Duterte and Ferdinand Marcos Jr.

Ma. Sophia Pintado — 2024-06-19

This study assumes that former President Rodrigo Duterte and President Ferdinand Marcos Jr. used different types of deixis in their first State of the Nation Address (SONAs). Supporting this assumption is the theory of Deictic Expressions by Stephen Levinson. This study is descriptive qualitative. Findings revealed that former President Duterte and President Marcos Jr. used different types of deixis in their speeches. The most dominant type of deixis used by former President Duterte is personal deixis, which obtained the highest frequency, particularly the pronoun "I". In contrast, the most prevalent deixis used by President Marcos is "personal deixis", particularly the pronoun "we". It is concluded that personal deixis was the most dominant type of deixis among the five types used by the two speakers in their speeches. Future researchers are encouraged to conduct a future study that will focus on the usage of deixis in books or speeches.

Expatriatism in Khaled Hosseini's The Kite Runner and Mohsin Hamid's The Reluctant Fundamentalist

Zohreh Ramin — 2024-06-19

The September 11 attacks were world-changing events. Contemporary historians divide the history of the modern world into pre- and post-9/11. The metropolitan reaction was controversial. The Metropolis united against what is dubbed "the axis of evil." It attacked an array of Islamic nations. Mohsin Hamid's The Reluctant Fundamentalist (2007) and Khaled Hosseiniâ€™s The Kite Runner (2003) portrayed two Muslim expatriates from Pakistan and Afghanistan who experienced post-9/11 America firsthand. The protagonists presented two distinct understandings of extremism and fundamentalism. This article employed Said's (2003) theories to analyze the concepts of â€œthe diasporic figureâ€ against the backdrop of â€œthe metropolitan society.â€ It argues that the cultural, political, religious, and social conflicts between the diasporic figure and the metropolitan society are shaped by Orientalist narratives. The novels depict various aspects of the diasporic identity. They try to negotiate between several conflicting narratives. However, Orientalism defines the frameworks of these conflicts because these conflicts and resulting confusions are rooted in the long history of metropolitan Orientalism.

The Iconography of Pop Culture in Ghana: Black Sherifâ€™s Music in Perspective

Felicia Annin — 2024-06-19

Ghanaian tradition, like other African traditions, revolves around cultural values and beliefs. These cultural values and beliefs vary as a result of the different cultural contexts in Ghana. One of the most popular traditions in Ghana is the use of songs as a form of entertainment and a mouthpiece for satirizing societyâ€™s ills. Mohammed Ismail Sherif Kwaku Frimpong, popularly known as Black Sherif, is a musician who employs the oral genre of Ghanaian music to unveil some of the pertinent issues in Ghana. This study uses the lyrics of the selected songs as data, which are transcribed and textually analyzed to situate Black Sherifâ€™s music as a pathway through which the young people divulge critical issues confronting them and the vulnerable in the country. The study explores how the artiste presents entertaining yet thought-provoking songs as a manner of expression and foregrounds the culture of Ghana through the use of diction, imagery, and symbolism. It argues that the young people play constitutive roles in nation-building by promoting the Ghanaian culture through the songs they write, so society should grant them an audience and heed what they say. The findings reveal that the economic situation of the country has rendered young people jobless and frustrated and that the ghetto lifestyle has emerged as a popular culture in Ghana.

Metacinema as Diasporic Postmemory in Justin Chonâ€™s Blue Bayou (2021)

Damia Rizka Ghassani — 2024-06-19

Blue Bayou (2021), a film by Justin Chon, presents issues of imagination, postmemory, and identity through self-referential techniques. Referring to Marianne Hirschâ€™s theory on postmemory, this article examines how this film represents imagined moments and how they serve as a postmemory of the history of Korean immigrants, and how this kind of forgetting constitutes the American shared experience. The findings and discussion show that imagined moments in Antonio's subconscious function as postmemory for Antonio, while the film itself serves as a postmemory for Americaâ€™s imagination. It can be argued that Blue Bayou deliberately acknowledges itself as a film and as fiction to present the world that America imagines and understands. We argue that Blue Bayou conceives memory, fosters imagination, and acts as a documentation for the audience as well as for Americaâ€™s fragmented memory.

Accessibility to Education during the â€œCoup-Vidâ€: An Overview of Online Learning in Myanmar

Kato Yuka — 2024-03-01

While the concept of online classes is not new to the rest of the world, this became a common mode of learning in Myanmar only when the COVID-19 challenges became a reality in 2020 as physical classrooms could no longer be used. When the coup dâ€™etat was staged in 2021, education was further halted since many schools and their students did not have the resources to teach and learn online in addition to the political instability. However, online learning has been trending on social media for those who do have access to these resources. This paper will investigate the ways in which young people engage in education facing the â€œcoupâ€“vidâ€ (coup + COVID-19), the motivation behind such engagement, and insights how they are benefiting from digital tools for learning.

Elements of Digital Citizenship within Surabaya City Text in New Media

Zudan Rosyidi — 2024-03-01

This article identifies digital citizenship texts on the web www.c2o-libarary.net. These texts are analyzed using the concept of digital citizenship which was conceptualized by Westheimer and Kahne (2004), namely â€œpersonally responsible citizensâ€, â€œparticipatory citizensâ€, and â€œjustice-oriented citizensâ€. These digital citizenship texts are narratives about individual and community activism in cyberspace which are uploaded via www.c2o-libarary.net. Each subject of the author tries to construct activism as a form of critically disseminating information and knowledge to other communities but with a narrative that is easy to understand and digest. The writer's knowledge and interaction in the Surabaya space is a determining factor in the narratives that are published in the media. In the end, the published narrative becomes a collection of concepts and ideas that can guide the government and the people of Surabaya to move forward and better life.

Spectocurrency: War Spectacle in Social Media

Vera Syamsi — 2024-03-01

Social media has been influential and important in peopleâ€™s life as a place for socializing, finding entertainment and - nowadays- information. People share various images and videos â€“ or spectacles- through the platforms, with Tik Tok and Instagram as two of the most popular platforms. This research highlights and analyzed war spectacles created by the President of Ukraine and a Ukrainian university student on those platforms that were aimed at raising peopleâ€™s awareness and empathy to the sufferings of the country and hopefully support their fight against Russiaâ€™s invasion, using semiotics concept, and proves that spectacles do have power to move people and generate reaction that can eventually cause expected changes, or spectocurrency.

The Potential of Pop-Up Artworks for Visual Communication in Digital Media

Vanessa Yusuf — 2024-03-01

The pop-up mechanism or paper engineering is often referred to as a physical card or book, which can show 3D objects when it is opened. In fact, pop-up artworks can also be found in digital media such as movies, animation, video games, video advertisement, and music video. There are many interesting differences between physical pop-up and digital pop-up that can be analyzed to maximize its potential and create great visual effects, especially in digital media. This research uses a qualitative descriptive method by collecting data through observation of digital pop-up artworks and literature studies. Various examples will be analyzed to find out the strengths, weaknesses, and potential of pop-up artworks for visual communication in digital media.

The Position of Children's Characters in Children's Animation Postcolonialism Studies

Siti Zahrok — 2024-03-01

Children's literature has now begun to shift to digital media, known as childrenâ€™s animation. Instead of children's literature being created for children, these works are written, edited and distributed by adults. This shows that adults (parents) have full power over the work that children will consume. Colonialism theory then questions what it means to write for children. This research appears with the real assumption of where the child is positioned in childrenâ€™s cyber literature. The postcolonial approach is used to verify this assumption. The results show that children are treated as objects, a means to endure real problems faced by adults. It appears that writing for children in addition to exploring is also stuffing and imposing the will for the needs of adults: guiding children, training children through the process of reaching civilization which is again the power of adults to define it.

Significant Trends in Portrayal of Asian American in Hollywood Films and the Role of American Perspective

Sharmaine Ibarra — 2024-03-01

This research reexamines the relationship of reality and film through examining the significant changes in portrayal of Asian Americans in Hollywood films. The American perspective has played a critical role in portraying Asian characters in film for the longest time. However, the recent shift from portrayal of Asian-to-Asian American characters revealed that Hollywood films are slowly breaking away from dependency on American perspective. Instead, the reality that is started to be portrayed in Hollywood films is from the perspective of Asian Americans which is the long-time goal of Asian American community. The study examines the significant change in portrayal of Asian Americans in Hollywood films by classifying four periods; before 1990s, 1990s, 2000s and 2010s. Two films that represent the significant trend in each period are also analyzed. The study concluded that the increase in Asian American filmmakers and the efforts of Asian American community in utilizing technology aided the positive change. Despite of COVID-19 pandemic, positive change in portrayal of Asian Americans in Hollywood films is expected to continue through constant efforts.

The Structures of Political, Economic, and Socio-cultural Rhetorical Narratives on Social Media

Samuel Gunawan — 2024-03-01

This research was conducted on the ground of the reason for the increasingly widespread use of narratives on various social media platforms. Narrative is an event whereby someone represents an event aiming to influence the understanding, emotions and values of others. This study qualitatively aims to capture the most common elements of narrative structure focusing on political, economic, and socio-cultural rhetorical narratives data originated from social media platforms. The theoretical model of narrative structure consisting of Abstract, Orientation, Complicating Actions, Resolution, Evaluation and Coda, as proposed by Labov and Waletzky was used to analyze the narrative data collected during the first four months of 2022. On the ground of social situated meanings, the findings show that the most common model of narrative structure is fully used whenever greater details of events, facts, or information are needed to be emphasized. For such reasons, all the elements of narrative structure are held to be obligatory. The findings show that some elements of narrative structure are left out and held to be optional as such elements are not considered necessary to convey the main content. In addition, the findings also show that some particular element allows it to be further developed with more embedded events, facts, opinion, or information.

The Rhetoric of Covid-19 Pandemics: Insights from The Indonesian Governmentâ€™s Public Media Statements

Saiful Akmal — 2024-03-01

In response to the Covid-19 outbreak, the Indonesian government must take anticipatory steps to fight against global infections increasingly unsettling the public. Many media have highlighted the government's way of dealing with the pandemics, such as providing the latest news and information related to Covid-19. In this light, this study aims to identify the rhetorical appeals used in Indonesian government statements in times of Covid-19 pandemics and describe how those rhetorical appeals used by Indonesian government public addresses from The Jakarta Post online edition from March until December 2020. This study is expected to look at how texts and practices during the pandemic and its panic were in line with the Indonesian government to support their case. The result of this study can be used as a reference for the lecturers who want to help their students understand texts and their practices in online media. In addition, this study is expected to add new content to the study of rhetoric and discourse analysis and how the language of the pandemic is represented in the media.

The Study of Instagram Account of PCU Visual Communication Design Study Program and Its Competitor

Ryan P. Sutanto — 2024-03-01

The goal of this research is to get a general content overview from the Instagram account of Petra Christian University (PCU) Visual Communication Design (VCD) Study Program, and its competitor. The content of the Instagram accounts is analyzed with content analysis then compared. Instagram is seen as one of the media that can influence and reach greater target audiences. Nowadays, Instagram also closely relates to teenagers. The covid-19 pandemic has been hitting hard for every sector, including the educational sector. During the height of the pandemic, traditional marketing tools such as billboards and print ads became obsolete because people stayed at home and used their digital devices more than usual. The result of this research is meant to be a benchmark and strategy guide for the PCU VCD Study Program to manage their Instagram account.

Fears and Challenges of Acting in the Pandemic Time

Ribut Basuki — 2024-03-01

E-learning has become a popular approach today. However, in drama/theater classes where exercises, rehearsals, and â€˜productionsâ€™ are done on stage, such an approach was considered impossible, until Covid-19 pandemic strike occurred. The purpose of this paper is to reveal how acting classes dealt with the disruption, the process of selecting and implementing online meeting platforms, the new â€˜lesson planâ€™ to finish the classes, the challenges due to the changes, and evaluation for future practices. The nature of the study is both explanatory and evaluative by action research. Primary data were collected using personal observations and questionnaires. Secondary data were taken from library research pertaining drama/theater, e-learning, online teaching, action research, thematic analysis, etc. By flipping from offline to online learning, acting classes turned out to be manageable. Radical and innovative adaptations should be made to make classes work online, including flipping offline to online meetings, implementing screen/camera knowledge, and using online platforms such as Google Meet, Zoom, WA, and LINE. Moreover, despite the fact that initially online meeting was threatening to the students and the teacher alike, using online meeting platforms for acting classes as blended learning was a good challenge, given appropriate situations and purposes.

Solah Bawa Free Movement as a Whole Person Art Practice

Purwanti Kusumaningtyas — 2024-03-01

Solah bawa, a meditative free movement dance, was developed by Sitras Anjilin (the head of Padhepokan Seni (art center and workshop) Tjipta Boedaja, Tutup Ngisor, Kabupaten Magelang, Central Java). A participatory observation towards a group named Komunitas Sabtuan, guided by Sitras Anjilin, and an etic interpretive analysis of the activityâ€™s details found that solah bawa free movement reflects whole person aspects of human quality development. This article explicates how such art activity as free movement dance can be done by individuals to enhance whole person development. It argues that regular art practice can help individuals develop themselves holistically, and thus, it can promote balanced life.

In Search of Public Support Toward Cultural Pluralism Enacted by Chinese â€œPotehiâ€ Puppetry Acculturation

Ni Wayan Suarmini — 2024-03-01

Indonesia is a country built from cultural pluralism and multi ethnicities. â€œBhineka Tunggal Ikaâ€ is a paradigm propagated to build communityâ€™s mindset to build understanding among people from different traits, cultures, and religions. Diversities have potentials to increase social tensions, crises, and extremism that are all threatened the community resilience. At the same time, diversities continue to increase together with the increased number of migrations. As such, cultures embedded to migrated people and acculturate into the local people and cultures. One of the products of acculturation is Chinese Glove Puppetry, or Wayang Potehi. There have been so many studies investigating the acculturation process and the efforts of the enthusiasts to make this culture accepted by the local people. This is a good phenomenon as the understanding multiculturalism leading to strong resilience. However, there is a lack of data of how the commitment of public either from a group of local people and Chinese descendants in Indonesia accepting this acculturation and accepting this as a part of cultural pluralism. The present study surveyed 102 respondents revealing their commitment toward pluralism. The findings revealed driving and inhibiting factors. National ideology, the urge to unite, and external dangers are driving forces, while inadequate appreciation of pluralism, tolerance, and social disparity are inhibiting forces.

Anti-Hero Design to Grow the Meaning of Heroes from the Comic Entitled "Second Shot"

Louis Arthur Robianto — 2024-03-01

Development of digital era encourages creative industry to continue grow by raising many issues, nowadays many are found in various visual media using anti-hero characters as main character. Anti-hero is hero character who has traits and characters that deviate from depiction of a hero in general (Bagaskara, 2021). They have the same goal of doing good but in a way that may sometimes be wrong or unjustified (Wahyudi, 2020). This character is very appropriate to express human imperfection which in life always has advantages and disadvantages. In contrast to superhero characters who are too perfect to be used as exemplary figures in real life. The media that will be used is comic with theme entitled "The Second Shot" where main character who is half human and alien will be faced with many choices that can determine the future of the world, besides being disappointed or having hidden hatred as well. From past events from both human side who had deceived him and aliens who only took advantage of him. The use of comics media as visual media is based on fact that target audience is younger generation between ages 18-25 years who are more interested in reading picture books than those that contain too many words.

Starting from an Empty Plate: A Semiotic Study of Instant Noodle Advertisements during the Fasting Month of Ramadan in the Covid-19 Pandemic

Listia Natadjaja — 2024-03-01

From the beginning of the Covid-19 pandemic in 2020 until 2022, Indomie has consistently issued advertisements during the fasting month of Ramadan. During this period, it is a challenge for food manufacturers to promote their products. In the case of Indomieâ€™s advertisement, which started with an idea that visually displays an empty plate and is broadcast during the fasting month, is quite viral because it dares to advertise without displaying the products it sells. Interestingly, Indomie is still holding up empty plates for their advertisement in 2021. The continuity of the story that started with empty plates is what prompted me to continue the analysis of Indomie instant noodle ads that were aired during the fasting months of Ramadan during the pandemic in 2020, 2021, and 2022. The purpose of this research is to reveal the meaning and ideology of what is to be conveyed through these ads. Rolland Barthes' semiotic analysis method is considered suitable to analyze the mythology and ideology behind them. The presence of an empty plate shows the meaning of tolerance for fasting Muslims. Each advertisement describes this form of tolerance differently. Even though it is covered by religious, social, cultural, and economic discourses, the ideology of capitalism is still sensed in all the advertisements that are displayed.

Bullish Sentiment on Price Upward Trend: A Netnographic Study of Cryptocurrency Communities

Lady Joanne Tjahyana — 2024-03-01

Cryptocurrency as a digital decentralized currency has attracted many investors and obtained a lot of support from communities. Previous studies have concluded that there were indeed connections between community sentiment and cryptocurrency price movement. However, most of the research was conducted using sophisticated methods that are difficult to utilize by cryptocurrency investors. This research objective was to find practical ways to identify bullish sentiment during price upward trend especially during the Covid-19 omicron variant outbreak that started in the last quarter of 2021. Netnography method was used as a qualitative approach for this research to get insight from cryptocurrency communities. LunarCrush web application as a more user-friendly tool, was being used to analyze bullish sentiment and price data. During December 2021 until January 2022, 303 price upward trend data from 264 coins had been collected and analyzed. The result of this research revealed 5 categories of bullish sentiment messages from top influencers which are community booster, official information, project updates, achievement, and trading plan. However, it can be concluded that price movements were not always related to bullish sentiment. Thus, bullish sentiment should not be used as the sole factor to identify price upward trends. Furthermore, investors should join the cryptocurrency community to understand the characteristics of bullish sentiment and not just rely on data from monitoring tools. Interestingly, there were no Covid-19 related topics on bullish sentiment collected. Hence, it did not necessarily need to publish good news related to Covid-19 handling to create bullish sentiment among the investors.

Text and Practice in Teaching Translation: Documenting the Process

Julia Eka Rini — 2024-03-01

Documenting the process of translation has several advantages for both teachers and students in a translation class in an English, or any language, department. It is not only useful for preventing the students from using translation applications in doing the assignments, but also useful for teaching them to evaluate and to revise their translation. Besides making students accustomed to expressing their thoughts in writing, process-oriented teaching inspires them to think in detail and inspires lecturers to conduct process-oriented translation research.

Board Game Prototype About the Historical Period of Japanese Colonialism in Indonesia for Middle School Students

Jonathan Winfredo Wongso Soebakti — 2024-03-01

The teaching method used in history subjects usually needs a lot of memorizations, considered less interesting and less important compared to other subjects leading to difficulties to memorize the topic. The other reason the students think that history is not too important is because they are more interested in other countries' cultures. This prototype is made mainly for middle school students so that they are motivated and more interested to learn Indonesian history. This prototype uses qualitative research and uses 5W+1H data analysis. With the creation of the Koloni board game, we hope that the students can be more interested in learning and understanding Indonesian history.

â€˜Not Too Hot, Not Too Cold, Just Rightâ€™: Empathetic Communication of Indonesian Big Brands through YouTube during the COVID-19 Pandemic

Jandy E. Luik — 2024-03-01

This article is based on an exploratory study of YouTube videos related to the COVID-19 pandemic released by the official accounts of several big brands in Indonesia. By analyzing the videos released by these companies, a combination of key messages that are professionally conveyed to present the actions taken by the brands, in response to the pandemic, with an empathetic feel was found. While there is ample evidence to map out the creative processes behind these videos, our findings show that the brands aim to cover up the techniques they employ in achieving their goals, such as the sending of excessively sympathetic messages. The findings of this study provide initial empirical evidence of Indonesian companiesâ€™ tendency to assimilate the local culture of mutual assistance and the existence of branding activities that continue to be carried out during the pandemic. This article ends with a discussion of the communication processes carried out by commercial entities in challenging times.

Describing Translation Techniques Used in the Translation of Culturally Bound Terms in West Java Calendar of Event 2020

Dyah Raina Purwaningsih — 2024-03-01

This research aims at analyzing translation techniques used by the translator in translating the booklet "West Java Calendar of Event 2020" from Indonesian into English. This booklet is published by the Department of Tourism and Culture, West Java. Specifically, this research highlights the translation of culturally bound terms in the booklet. The researchers are interested in analyzing this topic because cultural-bound terms are considered challenging to translate; the translators must understand the cultural background of the languages they are translating. Moreover, it is not likely that translators can find one-to-one correspondence for each cultural term in the text. This study applies a descriptive qualitative method since the data are in the form of text and the researchers also play a role as the key instrument in collecting the data, in this case through document examination. In this research, total sampling technique is applied since the researchers take all of the culturally bound terms in the booklet. The research begins with collecting the cultural terms from the booklet, classifying them into cultural terms categories based on Newmarkâ€™s theory of cultural category, and determining the translation techniques based on Molina and Albirâ€™s theory. The result shows that the translator mainly employs borrowing, amplification, description, and established equivalent techniques. There is a tendency that the translator prefers those techniques because it is hard for the translator to find one-to-one correspondence of the terms in the target language. Hopefully, this research will be beneficial for translators in deciding the proper translation techniques in translating cultural terms.

Catcalling as Street Harassment: A Critical Discourse Analysis

Asrofin Nur Kholifah — 2024-03-01

This study aims to explain the issue of catcalling as a form of harassment against women on the street. This research applies descriptive qualitative method which tries to identify, describe and explain phenomena through linguistic data along with the social and cultural context. The data were collected according to the research goal namely to explain the issue of catcalling depicted in the news text. The data were gathered by retrieving news text on catcalling issue from wollipop.detik.com and analyzed it using Fairclough's CDA framework. The results of the analysis show that in terms of text descriptions, the news writer used a variety of non-standard languages, informal word choices and the involvement of sources to support the issue. In terms of text interpretation, this media concentrates its news presentation on women-related issues by presenting its news which involves several sources to strengthen its reporting objectives. On the explanatory side of the text, the practice of discourse is associated with the socio-cultural context. Wollipop.detik.com alignment with the victim in this report confirms indirectly that the act of catcalling is a form of harassment against women. Readers are led to the understanding that as subtle as catcalling is, it is still a form of violence against women. Readers are also led to raising awareness of their impact. Readers' opinions are directed to provide a positive image as an active media in providing useful information to women as well as to play an active role in voicing injustice and inequality that occurs in society.

The Beauty Standard Issue in Poster of Citra Hand and Body Lotion

Agnes Emmilia Eka Rosanti — 2024-03-01

Each of the countries of the world has its own beauty standard, including body image. Body image here includes the color and the style of the hair, the eyes shape and color, the shape of the face, and the body shape. Often, the agency hires a model, an actor, or an actress who has a good look and body image to do a photo and video shoot for the commercial, poster, magazine cover, and other media to make the media interesting, to persuade the customers to buy the product, and to show the beauty standard to the readers. Unfortunately, some readers feel so insecure because they do not have the same good body image as the model on the media. In Indonesia, there is a commercial that shows a beauty of woman comes from her white skin and that is Citra hand and Body Lotion. Whereas the beauty of a woman does not only come from her skin tone. Unfortunately, there are still Indonesian people who believe that woman must has white skin to fulfill the beauty standard. This analysis will use the poster of hand and body lotion product branded Citra as one of the media. This paper shows the analysis of the issue of the beauty standard of girl in a poster of Citra Hand and Body Lotion.

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Jurnal k@ta — 2023-12-18

A Study of Language and Identity as Neocolonial Means in Firoozeh Dumasâ€™ Funny in Farsi

Hamed Rezaeinejad — 2023-12-18

The phenomenon of migration, whether by choice or necessity, has shaped various spheres, giving rise to a corpus referred to as migrant literature. Many authors of this genre explore the sociopolitical contrasts between their current and native lands, sharing their experiences while sometimes allegedly concealing some aspects of the immigration process. This has sparked contentious debates that extend beyond the literary realm. Firoozeh Dumasâ€™ well-known memoir, Funny in Farsi, humorously portrays the Iranian-American familyâ€™s journey through cultural disparities. In an attempt to reappraise this light-hearted approach to Dumasâ€™ work, this research utilizes Ngugi wa Thiongâ€™oâ€™s language studies and Milton Gordonâ€™s analysis of identity in diaspora. This study concludes that the Englishness of Dumasâ€™ memoir and its narrativeâ€™s normalization of assimilation in the host country, align with the neo-colonial politics of the West theorized by Kwame Nkrumah. These neo-colonial dynamics of power in turn can potentially disrupt the ongoing decolonization process.

The Dark and Dry Well: Hidden Psychotic Disorders in Murakami Harukiâ€™s Novel

Zhafira Kania Riveria — 2023-12-18

The personal secrets of humans are just as though a deep and dark well. The peculiarities that occur within human beings not only attract numerous psychiatrists to unravel them but also captivate a Japanese writer, Haruki Murakami. In his novel entitled The Wind-Up Bird Chronicle, he conveys subjective experiences through his main character. The novel tells the story of Toru Okadaâ€™s subconscious journey. It is where human memories connect with various ancient subconscious thoughts, strange illusions appear, and unheard voices manifest to ordinary humans. These are common indications of schizophrenia symptoms. The research reveals the challenge in identifying this syndrome, as affected individuals become detached from the â€œtrue reality.â€ Consequently, a more structured approach is deemed necessary to facilitate their reintegration. With the assistance of mythology, wherein this narrative serves as a collectively recognized storyline, those trapped within their fantastical worlds can effectively communicate and establish connections with those residing in the â€œtrue reality.

Attitude Realization in Omicron News Reporting: Appraisal in Critical Discourse Analysis

Fifi Indriyani — 2023-12-18

News production is a discursive act and a value-laden process through which media reports social issues using various stances to articulate certain ideologies. However, how reporters construct their stance and relationship with their readers has yet to significantly be an object of systematic investigation. This study sheds some light on the attitude of The Jakarta Post towards the spread of Omicron to reveal the mediaâ€™s stances and ideological positions, in which certain interests play a role in discourse production. The principles of appraisal system and Critical Discourse Analysis (CDA) were deployed to examine 25 news articles about Omicron. The results reveal how language construes attitude and enables writers to position themselves evaluatively in certain aspects. While politically it deploys attitudinal resources to portray its neutral position, economically The Jakarta Post discloses itself as a media that accommodates its plural readers to maximize advertising revenue and reading traffic. This ideological stance is interpreted in light of the socio-political dimension that shapes news reporting.

The Language of Police Officers Matters: Factors Hampering Workplace English Writing Capability in the South African Police Services (SAPS)

Tebogo Johannes Kekana — 2023-12-18

This article reports on the findings of an exploratory-based study about variables hampering adequate Workplace English writing competency of police officers in the South African Police Services (SAPS). The main assumption in this article is that this poor English writing proficiency that is tailored for the workplace in the as a result of many intertwined and interrelated factors. A quanti-qualitative research approach was adopted. Data was harvested using a questionnaire and in-depth interviews from 203 research participants from various police stations in Gauteng Province of South Africa. Thematic Content Analysis (TCA) was used for analysis of qualitative data. Quantitative data was analysed using SPSS (Statistical Package for Social Sciences). The investigation was underpinned by Work Integrated Learning (WIL), Genre and NA (Needs Analysis) theories. The investigation found that there is a deficiency of expertise as far as pedagogy is concerned among police trainers. Furthermore, the study revealed that the absence of tertiary qualifications contributes to the problem. Language teaching in the SAPS training colleges is found not to be given adequate emphasis. Lastly, the over-domination of physical training over academic teaching was also a challenge. This investigation underscores the crucial aspect of reflective research as a source of information.

Red Badge of Courage and Jalan Tak Ada Ujung: Comparing Indonesiaâ€™s and Americaâ€™s National Masculinity

Danial Hidayatullah — 2023-12-18

Masculinity linked to conflict or war is often seen as hegemonic. This research offers two literary texts from two different countries: Stephen Craneâ€™s The Red Badge of Courage (2005) and Muchtar Lubisâ€™ Jalan Tak Ada Ujung (The Endless Road) (1952). By comparing and contrasting both countries in terms of non-hegemonic masculinities of the protagonist characters, the pattern of masculinities of each nation, which is often overlooked, can be explainable. We can identify variations of masculinities in classic fiction, which reflect the national discourses. By utilizing the notion of focalization, the method of narratology can locate the power relation and agency in the story. Post-war anxiety as well as the ideology of fatherism and momism constructs the national gendered discoures. Indonesiaâ€™s masculinity resists the legitimate and privileged as well as the status-quo concept of national masculinity. The resistance implies that Indonesiaâ€™s national masculinity is more diverse and progressive than Americaâ€™s is.

Ideological Ambivalence: A Social Semiotic Multimodal Analysis of LGBT Activism in @WhatIsUpIndonesia

Elda Nisya Auliainsani — 2023-12-18

Many people have attempted to criminalize the LGBT community. This study aims to examine how @WhatIsUpIndonesia negotiates the supported ideology with the dominant ideology in their Instagram posts about criminalizing LGBT people through two different cases; the proposed revision of Indonesia's Criminal Code (RKUHP) and Bogorâ€™s Regional Regulation on the Prevention and Countermeasures Against Sexually Deviant Behavior. A corpus of two posts about the two cases is analyzed using social semiotic multimodal analysis in two steps: textual analysis and visual analysis. This study finds that WIUI negotiates its relatively liberal values with the dominant conservative ideology in Indonesia by choosing ambivalence through the shifting focus and overgeneralizing the issue using recontextualization and memes. In conclusion, two opposing ideologies in social media activism can be negotiated using ambivalence instead of leaning towards only one. However, the limitations of this research prevented a thorough examination of how WIUI interacts with its audience.

COVER, CONTENT, INFORMATION

k@ta . — 2023-06-09

The Construction of Masculinity in Layangan Putus

Mercillia Widodo — 2023-06-09

A phenomenal sinetron, Layangan Putus, has enraptured and polarized Indonesian audiences when it was aired. With its accessibility and popularity, sinetron is a powerful tool of the construction of identity and is a source of potent, though sometimes invisible, ideologies. The construction of masculinity is evident through four social forms of images, myths, discourses and practices proposed by Reeser (2010). The main character, Aris, is portrayed as the ideal man with his capability to provide and attract women. This notion is in full contrast with other male characters portrayed as â€˜failedâ€™ or mediocre, and whose weaknesses only showcase Arisâ€™ dominance. The sinetron depicts the reality as Arisâ€™ qualities are encouraged and even catapulted as the epitome of masculinity. On the other hand, his loss of masculinity in the end serves as a critique towards the idealized masuline man. This suggests the double nature of gender representations in mass media.

Exploring the Narrative Spaces of Change in Jejak Warna: Cerita tentang Perubahan (2019) Web Series

Aidatul Chusna — 2023-06-09

Jejak Warna: Cerita tentang Perubahan (Color Trail: A Story of Change) web series talks about a man named Arya who is stuck with his monotonous life and memory of his ex-girlfriend. His life changes when he meets Kinar â€“ his new colleague. This study explores how the narrative space conveys the idea of change by analysing the mise-en-scÃ¨ne elements of the web series. The result shows the depiction of spaces which change from spaces that bind the protagonist in his dull routine and memory to a space that liberates and offers him new life and adventure. The change is strengthened by the changing nuances of spaces depicted through composition and lighting, sound (dialogue and music), and the character's expression and movement within the spaces.

Some Womanist Inscriptions in Ebony Reignsâ€™ Song Maame HwÉ›: A Literary Approach

Philomena Ama Okyeso Yeboah — 2023-06-09

Music is a part of life in Ghana. Studying a peopleâ€™s music brings one closer to understanding them since music and reality are intertwined. Despite this reality, the contribution of popular music to national discourse has not received adequate research attention in Ghana. This paper sets out to study the lyrics of one of the songs of Ebony Reigns (Opoku-Kwarteng Priscilla), a Ghanaian musician who died few years ago. Using the womanist theory, the paper investigates how the tenets of this theory are inscribed in the song, the problems that womanism addresses in the song and their implications to the Ghanaian youth. The researchers conclude from the analysis in the paper that the youth have to use social media with caution; they need to listen to advice from the elderly in choosing life partners and the African woman needs to fight for self-expression and liberation through positive cultural means.

Influence of (Non) Observance of Maxims on Evasion in Malaysian Parliamentary Question Time

Najah Zainal Abidin — 2023-06-09

This content-analytic study examines the influence of (non) observance of maxims in the production of evasive responses in Malaysian Parliamentary Question Time. The analysis was based on the theories of Cooperative Principle (Grice, 1975) and Claymanâ€™s Framework of Resistance (2001; 2012). Two strategies of (non) observance of maxims were found to produce evasive responses namely, violating and opting out. Ministers and deputy ministers were found to frequently shift tasks required by providing assurances to the questioners and audience. They also acknowledged the issues raised without addressing them. Further, they talked about prior actions taken to address current issues and made a reference to another party to relieve themselves from bearing the responsibility alone which led to the violation of maxims that subsequently produced evasive responses. Evasive responses also occurred when ministers and deputy ministers disregarded the questions altogether, thus opting out of the Cooperative Principle. Despite being evasive, equivocal responses were deemed cooperative as no instances of follow-up questions were recorded.

Pejorative Words Indicating Indonesian Hate Speech

Citra Suryanovika — 2023-06-09

The study aims to identify the pejorative words in @detiknewsâ€™ comments and hate speech targets. This study was qualitative research, specifically descriptive content analysis. The researchers took the data from Indonesian comments in eighteen news of @detiknewsâ€™ Instagram account. The researchers used MAXQDA to show the results of the coding process. The study has found seven categories of Thurlow: social personality, uncategorized, top-5, racist, homophobic, phallocentric, and physicality. In this study, pejorative words were in the standard and non-standard Indonesian, local languages (Javanese, Betawi), vulgar slang, and animal metaphors. The study has classified pejorative words (Thurlow, 2001) as directed or generalized hate speech (Elsherief et al., 2018). The findings show that directed speech was a personal matter. To sum up, pejorative words indicating hate speech in Indonesia are not randomly used; it intends to show the usersâ€™ disagreement toward the publisher or another userâ€™s comment: it is addressed explicitly to either directed or generalized targets.

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Journal k@ta — 2023-03-21

Making Education Support Media About Flood Hazard in Samarinda in the Form of Digital Comic

Yustisi Calista Hartono — 2023-03-20

Samarinda is the capital of East Kalimantan that is currently growing rapidly. However, the city of Samarinda still has a complex flood problem. This flood phenomenon occurs not only when it is the rainy season but also when it rains for 1-2 hours. This condition interferes with the activities of the community and the government in Samarinda in carrying out daily activities because it can immerse settlements and housing, damage public facilities, and cause casualties. Despite the frequent occurrence and inconvenience of the community, Samarinda's level of public awareness in preventing floods is still minimal. This can be seen from the large number of communities that still often throw garbage carelessly into rivers, especially residents living near rivers. The garbage thrown into the river hinders the flow of water to the point where it can create a high puddle. It is seen that there are many communities, especially young people who are open-minded about environmental issues. Therefore, it is necessary to design a flood prevention educational medium in Samarinda city that can start from oneself or a simple thing with the main target is Samarinda people itself, especially the youth with qualitative methods.

k@ta: A Biannual Publication on the Study of Languange and Literature

Narratives of Male Struggle Against Patriarchy in Select Filipino Literary Works

Dignity in The Remains of the Day from the Lens of Ontology, Ethics, and Liberalism

Personal Branding Strategy in LinkedIn Profile Summary: A Rhetorical Move Analysis

Agentive and Independent Older Female Adult in Strong Woman Gang Nam-Soon: Going Against Prevalent Gendered Ageism in K-Dramas

Revealing the Utilization of Pragma-dialectics and Fallacies in BongBong Marcos Supporters' Facebook Argumentations

Reclaiming the Narrative: A Critical Discourse Analysis of Donald Trump's 2024 Super Tuesday Campaign Speech

Front Matter (Cover, Editorial, Table of Content)

Thick Translation: A Conversation on Translating Indonesian Fiction

Translation Criticism: Implementation of Houseâ€™s TQA Model on â€œSweet Hour of Prayerâ€ into Indonesian

An Acoustic Study on English Vowels Produced by Indonesian Speakers: Exploring Determining Factors and Contact Situations

Deictic Expressions in the First SONAs of Rodrigo Duterte and Ferdinand Marcos Jr.

Expatriatism in Khaled Hosseini's The Kite Runner and Mohsin Hamid's The Reluctant Fundamentalist

The Iconography of Pop Culture in Ghana: Black Sherifâ€™s Music in Perspective

Metacinema as Diasporic Postmemory in Justin Chonâ€™s Blue Bayou (2021)

Accessibility to Education during the â€œCoup-Vidâ€: An Overview of Online Learning in Myanmar

Elements of Digital Citizenship within Surabaya City Text in New Media

Spectocurrency: War Spectacle in Social Media

The Potential of Pop-Up Artworks for Visual Communication in Digital Media

The Position of Children's Characters in Children's Animation Postcolonialism Studies

Significant Trends in Portrayal of Asian American in Hollywood Films and the Role of American Perspective

The Structures of Political, Economic, and Socio-cultural Rhetorical Narratives on Social Media

The Rhetoric of Covid-19 Pandemics: Insights from The Indonesian Governmentâ€™s Public Media Statements

The Study of Instagram Account of PCU Visual Communication Design Study Program and Its Competitor

Fears and Challenges of Acting in the Pandemic Time

Solah Bawa Free Movement as a Whole Person Art Practice

In Search of Public Support Toward Cultural Pluralism Enacted by Chinese â€œPotehiâ€ Puppetry Acculturation

Anti-Hero Design to Grow the Meaning of Heroes from the Comic Entitled "Second Shot"

Starting from an Empty Plate: A Semiotic Study of Instant Noodle Advertisements during the Fasting Month of Ramadan in the Covid-19 Pandemic

Bullish Sentiment on Price Upward Trend: A Netnographic Study of Cryptocurrency Communities

Text and Practice in Teaching Translation: Documenting the Process

Board Game Prototype About the Historical Period of Japanese Colonialism in Indonesia for Middle School Students

â€˜Not Too Hot, Not Too Cold, Just Rightâ€™: Empathetic Communication of Indonesian Big Brands through YouTube during the COVID-19 Pandemic

Describing Translation Techniques Used in the Translation of Culturally Bound Terms in West Java Calendar of Event 2020

Catcalling as Street Harassment: A Critical Discourse Analysis

The Beauty Standard Issue in Poster of Citra Hand and Body Lotion

COVER, CONTENT, INFORMATION

A Study of Language and Identity as Neocolonial Means in Firoozeh Dumasâ€™ Funny in Farsi

The Dark and Dry Well: Hidden Psychotic Disorders in Murakami Harukiâ€™s Novel

Attitude Realization in Omicron News Reporting: Appraisal in Critical Discourse Analysis

The Language of Police Officers Matters: Factors Hampering Workplace English Writing Capability in the South African Police Services (SAPS)

Red Badge of Courage and Jalan Tak Ada Ujung: Comparing Indonesiaâ€™s and Americaâ€™s National Masculinity

Ideological Ambivalence: A Social Semiotic Multimodal Analysis of LGBT Activism in @WhatIsUpIndonesia

COVER, CONTENT, INFORMATION

The Construction of Masculinity in Layangan Putus

Exploring the Narrative Spaces of Change in Jejak Warna: Cerita tentang Perubahan (2019) Web Series

Some Womanist Inscriptions in Ebony Reignsâ€™ Song Maame HwÉ›: A Literary Approach

Influence of (Non) Observance of Maxims on Evasion in Malaysian Parliamentary Question Time

Pejorative Words Indicating Indonesian Hate Speech

COVER, CONTENT, INFORMATION

Making Education Support Media About Flood Hazard in Samarinda in the Form of Digital Comic

Translation Criticism: Implementation of Houseâ€™s TQA Model on â€œSweet Hour of Prayerâ€ into Indonesian

Accessibility to Education during the â€œCoup-Vidâ€: An Overview of Online Learning in Myanmar

In Search of Public Support Toward Cultural Pluralism Enacted by Chinese â€œPotehiâ€ Puppetry Acculturation